#ShareaCoke

Emoji worth thousand words: Twitter study

As brands increasingly start using emoji in their ad campaigns, Twitter has also started monetising them through paid ad emoji.

Nov 20, 2015, 17:19 PM IST

Twitter to 'market' Coke through emoji branding

In a bid to cash in on the growing popularity for emojis, Twitter is testing the effectiveness of the freakish pictograms in helping to advertise brands.

Sep 20, 2015, 17:17 PM IST